Google Search loves content, Google Search loves newness, and therefore by blogging you can make Google Search love you too – Well not YOU exactly but your business. Let me explain.
Blog Posts are Dynamic Content
Blog posts / blog content / a new blog post / blogging is known as to create ‘dynamic content’ and surely the fancy name doesn’t disappoint. WordPress even has a special place for dynamic content in it’s big old heart of Internet love > Blog posts sit in their very own special URL arrangements. Thusly please check below…
- Blog article (dynamic content) URL: https://letmeorganiseyou.co.uk/2016/10/google-penguin-latest-updates/ – Good article by the way, you should take a read!
- Page (static content) URL: https://letmeorganiseyou.co.uk/about-me/
See the wizardry number-y difference? That’s the Dynamic bit – So when you hit Publish on a new blog post, the magical internet Google spiders, fairies and robots get a little telepathic* message and come and find your blog post, crawl (read) it and then push it into Google’s Search results for relevant terms found.
Getting Readers and Social Media / Email Marketing
Granted it will help you to get more views by using your Online Marketing strategy if you push your blog article out to your social media and mailing lists by doing a social media update (I usually use the term; “I’ve just blogged”) and hope that it doesn’t sound too rude!
You can add a link to your latest blog post (or 3) on your next newsletter also.
Blog Post Structure
Google Search has historically interacted with the written content of your blog post – So that’s the blog post title, and content (Paragraph and Heading tags).
Structure your blog post with a decent attention-grabbing headline (avoid click baiting; things that quite aren’t true and stick to a factual article headline) and arrange your actual written content in the body of your blog post.
True to website coding you will then look to mark headings / changes in subject with Heading Tags as follows:
- Starting with a Heading 1 at the top
- Heading 2 further down
- Heading 3
The Google fairies actually read in a different order to you and I – They read Post Title, Heading 1, Heading 2, Heading 3 so on and THEN Paragraph, so don’t bore then!
Use bullet points (See what I did above!), and numbered sections in your blog content. A list of Top 5, or points to note, leaves white space which entice the little attention span people of today to read, and who doesn’t love a good Top 5 squished in the middle of an article.
Top 5 “All About That Blog” bits so far…
- Note the Dynamic Content
- Use Heading Tags
- Use Bullet Points
- Use Numbered Lists (Top 5)
- Add in images (I’ll explain this next)
Add images to your content – It breaks up the content again making white space and really illustrates your point. So if you are blogging about a Day in the Life – You can show images as they run down the page of the actual day from start to finish.
Links are Cool
You can use the nifty little chain button (in WordPress) to provide outgoing Links in your blog Paragraph content. So if you’ve been somewhere great and relevant and you are blogging about it, you can link to that website.
It provides great Google Search points (Or read that as Link Juice) for the website that you are linking to and your readers will thank you as they can check out the place for themselves.
Google Search has also historically interacted with Tags. You will know them a little as Focus Keywords if you are Ofay with SEO. Well SEO fans, there’s a place to squish these into your blog posts.
Assign Keywords – They are actually search terms to your blog post. Type them into the relevant section (On WordPress it’s bottom right on the screen), separate with commas. Make sure that they are relevant, but useful – Use the term “Dog walking exercise”, rather then just “dog” – As that will pick up better and more relevantly in Google Search.
Categories I refer to as “Internal Filing Cabinets” they aren’t directly relevant to Google Search, but your readers will love them as if your blogsite (blog page / blog) is set up correctly then they will appear in the Sidebar and readers can click if they want to find out more things about ‘Online Tips’ or ‘Email Marketing’ then they can click on that Category link and all of the blog posts will appear on screen relating to that Category (topic).
Keep your blog on the same server space / Domain / Sub Domain as your main website – There are some free blogs out there that don’t actually ingrain to your main website but only by a Hyperlink from one to the other. That isn’t cool. You are battling against your own business for Google Search results and worse still the providers of said FREE blog actually owns your content on that Blog space. So have your own server space / own website / own blog and you own the copyright to your content.
Topics & Interests
You can really show your expertise, your VIP and downright awesomeness on your Blog. You can talk about things that don’t necessarily fit into your main website service / sales points, as long as they aren’t too off pist.
For example I share Start up Business Tips and Workcation adventures on my Blog but I don’t necessarily sell these things.
Call to Action
Your blog post and why you are doing it, plus the justification for your time needs to mean something, so provide a Call to Action at the bottom of your blog post.
You are giving away your premium content on your Blog, essentially for free – You are feeding content to Google Search, again for free. So you need to put a ‘Now you’ve read my information please do this’ at the bottom of your Post. Again you can use the chain Link button to provide a link back to your Contact Us page.
The great thing about having your blog on your website is the fact that readers / your target audience are already on your website, so you have the Contact button within easy reach (hopefully) and your usual listed services / products to hand at the very top of the site.
Strategy & Stats
Aim to Blog at least once every 3 weeks – Which is attainable in a busy business-marketing environment. Again Google Search favours Blog (dynamic) content, so the more often you do it, the more you will be in favour for better SEO.
You can review how many hits your blog post has had from your Google Analytics – Falling in with your monthly checks you can see from Behaviour / Behaviour Flow / Site Content / All Pages / Switch to Page Title – You should be able to see Users in this report as a starting point to measure success.
Create Legacy Content
Some blog posts will perform better than others – Those that keep giving are known as Legacy Content. I’ve written one which has done just that and with nearly 300 views since it’s release (with very little Online Marketing) it keeps delivering. It’s written about Google Search not liking these freebie website template sites (Wix!) and I’m proud that it’s been a hit.
Check out the link here if you are interested in reading this! https://letmeorganiseyou.co.uk/2016/03/google-doesnt-like-wix-websites/
So now you’ve found out a little more about Blogging – Why not have a go or re-visit your Blog and show it who’s boss. Get in touch if you need any help.
*I’m not really sure if Google IS telepathic – I’d like to pretend X-men powers style that it is!
If you like what you have read, or are abit confused, or now need some tea and cake – Then get in touch! Use the Contact Me form on this website and I’ll get right back to you!