So what is THE biggest crime we commit against our Facebook business pages?
The crime of not making an online marketing plan! And when you fail to plan you plan to fail…
When it comes to running a Facebook business page, we’re all aiming for more engagement.
Ultimately, Facebook engagement depends on (at least) 2 things, which you can control:
- The quality of your posts
- AND making YOUR plan
5 Step Plan for More Facebook Business Page Engagement
1. Decide what you’re going to share
Chances are you already have a ton of news, behind the scenes, tips, events and images that you share. This is a great starting point. But what else? Trying asking yourself these questions; Which customer questions do I find myself answering most often? and What subjects do they invariably bring up when I interact with them. Answers to these questions should give you a ton of ideas on what content to share.
2. Calendar your posts / events
Plan the majority of your posts out at the beginning of the month. This will keep you organised & help you avoid having to figure out what to post throughout the month. But be consistent! For example, try to post similar content & offers on the same days each week — so that your followers know when to expect from you & even anticipate your posts.
3. Determine how often you will post
Posting 2-3 times a week may be sufficient at first. But with time you should plan to post more often — at least once a day, for example. The key is post as much as possible as long as you’re getting engagement that satisfies your goals. *Remember there is no minimum or maximum rule when it comes to posting — do what works for your page.
4. Identify “who” will engage as your business
Besides you, who else will be the voice of your business? Selecting the right social media manager can make or break your Facebook page. In the beginning you may need to be the only one posting or deciding on content. Remember: you almost always get what you pay for!
5. Set aside time each day to monitor & respond
It’s great to have a plan for your posts, but if you’re not going to take the time to respond then you shouldn’t post at all! Set aside 15 minutes each day at a specific time to monitor & respond to questions, and comments on your posts. Answering questions & responding to posts quickly is important — and provides great customer service.