Irrespective of whether you are intending to use a brochure website or an interactive eCommerce website design, the overall look and feel of your website will play an important role in its user experience (UX).

It is important that visitors to the site can quickly and easily access the required information. The design should present the content in an intuitive manner, making effective use of colour, layout, your brand and site organisation.


Planning your WordPress website

It is essential from the outset that you clearly identify what the purpose of your site is. Typical reasons why businesses develop websites include. Building brand awareness and / or selling products. Remember that what you want the website to accomplish and what your visitors require from the site may differ. You may be concerned about the visual aspects of the site, while your visitors probably care more about how quickly they can find information.


Content and audience on your Website

Establish the type of content you will need to support the objectives of the site and how this should be presented. Look for examples on the internet that will enable you to present the content in the most appropriate way.

Ensure that you know the audience you are trying to reach. Try and understand what they will want when they come to your site, how you can initially attract them, what will encourage them to return, and what type of computer and connection speed they are likely to have.


Planning techniques for your Website

It is a good idea to create a diagram that shows the structure and logic behind the content, presentation and navigation you propose to use. Start with the top navigation menu and see if you can link everything on the homepage in some aspect to it.


It’s good to have “White Space” on your WordPress Website

Don’t be afraid to use white space or blank areas in your webpage design. Good use of white space can help define areas of your page and can be used to structure and separate content.

A lack of white space can give the impression that the page has too much content and can confuse the user.


User Interaction / User Experience (UX) on your Website

Consider how the user may want to interact with the webpage, perhaps by selecting products or services that you offer or moving around the site. Try it out for yourself as if you were a customer coming to the site for the first time.


Hierarchy of website information

Don’t make users navigate through too many layers of the site to find the information they want.

Provide prominent navigation aids so the user can quickly find the information they need.


Amount of Organic Website content

Consider how much content should be contained on a page. Avoid putting too much information on a page, as this may make it more difficult for the user to locate the information they need.


Finding information on a Website

The key to the success of your website will be largely based upon how easy it is for users to find the information that they require. You should consider including a HTML and XML site map (For Search Engine Optimisation SEO) and a search facility to help in the location of information.

Try to anticipate what information users are likely to want next, but at the same time leave them free to make their own choices.


The Website ‘three click rule’

Bear in mind the ‘three click rule’ which means that users starting at your home page should be able to get to the information they require in three mouse clicks. While this is not always achievable, by taking it into account at the site design stage you are more likely to get close to it.

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