Before you can make your website Google Search (Search Engine Optimisation (SEO)) friendly, it is very important that you understand what Google Search actually does.
So how does Google find your website? Simple. Google follows links. Links that come from one website page to another website page. Google Search in consists of a spider, an index and a (secret) algorithm.
A Google Spider follows links on the web. It crawls around the internet 24/7 and saves a version of your page in a database, called the index. This index is updated if Google has come around your website and found a new or revised version of it.
Depending on the traffic on your site and the amount of updates you make on your website, the Google Spider comes around more or less often.
Google Search results look different for every user based on location and previous searches so it’s important to take into account many factors to get your website to appear in front of them.
I mainly take into account when looking at SEO the following:
- Does your website have a mobile version? / Is your website mobile responsive?
- Is your business on Google My Business (The map on Google Search) and are you getting Google Reviews for your business?
- Are you getting Facebook Reviews for your business on your Facebook Business Page?
- For each of your website pages / posts and projects do you have on page factors populated such as Page Title and Meta Description (This can be done with the Yoast SEO plugin if you use WordPress (Download it now!)
- Are you using images and video (YouTube) on your website? Have you filled in the Alt Text for images?
- Are you Blogging regularly?
- Are you Linking to other websites and having other sites link to you?
- Do you have a Secure Socket Layer (SSL) certificate for your website? (Most important if you are selling)
- Have you generated a XML sitemap and have submitted this to Google Search Console and lastly…
- What is your website’s load speed and where your server is based?
This list is not exhaustive but mainly looking at your website’s mobile version, presence on Google My Business (including getting Google Reviews) and let’s not miss out Facebook Reviews! (edge rank), and on page factors I’d put at the top of the to do list.
I know I’ve probably raised more questions than I’ve given you answers for, but these are things you can start to add and research for your website. Do send me an email if you would like to know more.
If you like what you have read, or are abit confused, or now need some tea and cake – Then get in touch! Use the Contact Me form on this website and I’ll get right back to you!