Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service. The basic service is free of charge.

Having access to website analytics helps us to better design and develop our website to user experience and overall online marketing efforts. It helps to look at the bigger picture.

“Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimising web usage.”

There are a few different versions of Website Analytics around but Google Analytics remains popular – It also fits in with Google’s Search Console / Webmaster Tools and I think gives more klout with Google itself from using it as it’s linked also to your YouTube account and Google My Business.

In this blog post I wanted to go through a few of the: “Did you know you could get that informations”, so that you might have a go yourself.

I mostly look at Google Analytics on a three monthly basis – I send reports to clients once a month but I don’t think they get looked at every month!

OK so in no particular order…

 

Location

I like to look at where in the world / UK / that traffic is coming from. I offer local courses and most of my clients are in the UK as that makes face-to-face meetings easier – Particularly in the local Leicestershire area – So I like to know how much traffic is coming from this area. Google Analytics does a great job at showing me which cities / towns traffic has come from.

Location screen in Google Analytics

 

Acquisition

I like to know how my online marketing efforts are working – So I like to see what traffic is coming into the site and from where. I can see which social networks are producing traffic and I can see which links are providing traffic – e.g. email marketing. Again Google does a great job of this.

Acquisition screen in Google Analytics

 

Bounce Rate

I like to take note of my bounce rate – A low bounce rate – Use anything below 50% as ‘good’ then I know that my website appeals to the people clicking through to it.

 

Queries

Lately Google have released some key word search information for organic search. This is quite interesting and can only be accessed if you Google Analytics are linked to Google’s Search Console (Webmaster Tools), but well worth a look as they are never (cringe face) as you have optimised you website for, sigh… But fun to look at and they do change month on month.

Queries screen in Google Analytics

 

Behaviour

I like to know if my blog posts (This blog!) are getting read and which ones are working – Hint it’s the How to ones!. My website set up with WordPress lets me use Google Analytics to look at Page Views and what has been the most popular over the whole site. I can also see legacy (evergreen content) content forming here as you will see from the screenshot of the Wix and Instagram posts – Those I published in April and June last year and they have hit every month.

Behaviour screen in Google Analytics

 

So well worth a route around your Google Analytics dashboard for some of the interest reports to you that you can find. Let me know how you get on.

I usually add important reports to my Private Dashboard and then have this emailed to myself once a month. If you’d like to know more on this, then ask me how.

If you like what you have read, or are abit confused, or now need some tea and cake – Then get in touch! Use the Contact Me form on this website and I’ll get right back to you!

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