I heart WordPress for website design and now build 99% of my client’s websites using it. As we know it offers a great content management system (CMS) for the end user for updating page content and adding blog posts.
In the big world, WordPress is the preferred CMS behind 26% of websites, including major brands and companies for example… Katy Perry, Mashable, TechCrunch, and the New York Post.
Obviously, their experience managing their WordPress website is going to be much different from your own (you know the 15 minutes you get each month at a push!).
But it doesn’t have to be…
Top companies (big world) employ large teams of people to support their website —developers, admins etc who take ownership of their business’s website (marketing comes separately) and it’s because they recognise how important a well-maintained online presence is for their brand.
For you, an internal WordPress posse may not be possible. What you do have though are a number of options for maintaining the upkeep on your website:
- You can manage it yourself.
- You can hire a website developer to help you on an hourly, as-needed basis.
- You can invest in WordPress support services.
Whether you know it or not, regularly updating and managing your website is an important part of your business. You may not have the time to do it on your own, you may not have the money to hire an in-house team to do it for you, but there are other ways to get support for your WordPress website even if you haven’t achieved Fortune 500 status.
Why Do You Need WordPress Support Services?
What are you in the business of? Developing WordPress websites? No? Then why do you spend an hour every day with your website when you could be focusing on your business?
Websites are a lot of work. It’s not as simple as picking a theme, adding some copy, and pushing the “Publish” button. Once your website is live, there is a lot to monitor, maintain, and update on a regular basis like:
- Broken links or images / missing alt text from DIY jobs
- Changes in copy or design
- Site backups (Auto)
- Performance optimisation
- Security (and updates) potential hacks
- Hosting issues / (email)
- WordPress function upgrades
- And more
Anything that takes you away from your job is only going to hurt your business. You’re already aware of this. That’s why if you had severely out-of-date office machinery that was sucking up time in troubleshooting and money in repairs, you’d probably ditch it in lieu of a more efficient cloud-based software. The same should be true of your website (except the ditching part).
Your main focus should be on your business—delivering a service to your customers and doing so in an efficient and consistent manner. But, as you know, your website is an essential part of your business (one could even call it your business’s online face – Ooh pretty!) and it takes a lot to keep it up and running. This is one of those rare instances where striking a balance might not be the solution. Some of the best WordPress support services can help relieve you of that burden effectively—in time, cost, and quality—so you can put all your attention into your business.
What Are Managed WordPress Support Services?
Your time is valuable. Your budget is limited. But you know you need to get certain things done in order to keep your website running and looking as professional and well-maintained as you believe it deserves to be. WordPress support services are like any other managed service solution. Rather than burn the candle at both ends, you outsource one of your business activities to an expert who can manage it for you.
But how do you let go? The website is the virtual face of your business and your first instinct is probably to hold onto it for as long as you can. You might not trust that an outsider will take care of it as well as you would. And you’re not sure if the money paid to them will be worth it in the end. Your solution is to just do it on your own.
WordPress is a great tool. With an easy-to-use interface and plugins to help you optimize and manage many aspects of your website, there is a lot you can do on your own. Be that as it may, once you start looking into what a managed WordPress support service offers, that fear of letting go may loosen when you realize how much you’ll get in return—time, more conversions/sales, a stronger web presence, and more—for a personal support service dedicated to the maintenance of your website.
How Do You Choose a WordPress Support Service Provider?
Once you’re ready to take that leap of faith and hand your WordPress website over to a support service provider, it’s time to start your research. There are a lot of providers out there and they are not all going to be a good fit for your specific needs.
Some points to consider while conducting your research:
- What are they offering to help with? Will it cover all of your WordPress needs? – Be realistic also! They can’t run your business for you also!
- What is the cost of these services? Is it within your budget? And, more importantly, will it cost less than if you were to do it yourself?
- Are they reliable? Are they professional? Can you trust them?
- What sort of support do they offer?
- Are there any added benefits to what they offer? Do they have design, SEO, or consultative services?
Entrusting the care of your website to someone else is a big step in the right direction. Make sure to take your time in finding the right one to trust it to.