With more than 400 million members worldwide, LinkedIn is still your online resource for building your professional network. Here I update you on what’s new in 2016 and help you to get more out of your Linkedin profile and presence.
Tarting up your profile (literally!)
Anything less than All Star and you’ve got some work to do… Follow my steps below to help you through…
Make sure that your (background) cover image is present on your profile – Current size is Linkedin background: 1400px by 425px
Keep your profile image professional, clear and to the point. Neutral background, bright coloured clothing (and lipstick!) will make you stand out also.
Your Job description is key to the search function – What do you want to be found for in terms if your job title also? This is key too.
You can add product-based information to come up in searches (have you created a ‘widget’?). There is no need for the most point of a job title such as ‘Managing Director’ – As there are hundreds of those – What can you be to stand out from the crowd?
You don’t need to have your company name in your headline – This is your chance to sell yourself for something else – Your company name is in your current job area, so it’s covered.
The background summary is a great way of finding out about someone and you are free to write in that what you want – Great for people with many hats and business areas.
Little trick also – Space this out – More white space equals less ‘noise’ in the world of web – Think lovely John Lewis website and how sophisticated that looks – Same goes for your summary!
You can add YouTube videos (paste in the share link) and SlideShare presentations (Powerpoint uploads) to your summary – Do this – It makes your profile more colourful and rounds your out as a person also.
Custom website areas…
In the contact section you can customise websites and website sections / landing pages to whatever you wish – Gives a much more friendly look and can help people to target what they need from you also.
Get in touch with people…
Use Linkedin’s messaging service to your advantage – Inmail is good for getting around the gate keepers (reception / PA) – YES you need to pay basic for this but you get 3 messages per month on the basic account. Great if you want that foot in the door.
Using the organic messaging system, it used to be the case that you could message multiple people (Yay to extra email marketing avenue!!) – That has ceased now : ( – As is with the case of downloading your entire directory of connections so that you could release all email addresses for 3rd party email marketing (MailChimp). So paid for messaging is the way to go if you aren’t already connected or need extra functionality.
How do I know you again?!…
Endorsement Skills :: I know that they are a pain in the ass with all of the email / notifications that come through from people you don’t really know ‘endorsing’ you for skills that you may or may not have and haven’t worked for that person BUT they do help with SEO (believe it or not!) searches etc – So leave them switched on…
Pick your 50 – That way you can edit them to get out what you want and what you want to be found for.
You can then move the areas up and down within the list so that the ones that you like the best (!) appear at the top. Looks quite different to other people if you do this also. Yay!
Link-in (get it?!) with the people that you think are going to help you or vice versa – I’m a LION (open networker) – step it up and when you gain a new connection – Instantly send a message – Sales pitch / statement to test the water to see what the new person wants – Like IRL networking.
They do exist, though they don’t get much use. Make sure that you have one set up. Make sure that it’s linked to your Linkedin profile to say that you actually ‘work’ there.
Update it each day with social status updates. File attachments can be added to updates – Great for downloads and reportage images etc.
Tell people every 3 months to go and follow you on your profile – You can put the public URL into here.
Jobs (for free) can be added to this page – Try it.
I like this part of Linkedin a lot and I’ve seen alliances and clients gaining great success from it – So as well as the usual daily status updates – LI also has it’s own blogging platform – And for a webby girl like me I’ve not seen that Google sees anything you add on there as duplicate content – SO you can paste your blog content into your Linkedin Pulse / “Publish a Post” section.
Posts then become searchable and top 100 gain LI Pulse status and own URL.