Introduction Automation with MailChimp (eBook)


Email Marketing automation is software that helps you find your audience, engage your customers, and build your brand. Unlike manual campaigns, automations can be left running in the background, taking some repetitive tasks off your plate. And not only do email marketing automations talk to your customers just like you would, they also help you make more sales.

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If you run a small business, it can be hard to stay connected with customers when you’re trying to keep up with everything else on your to-do list. That’s where email marketing automation comes in.