Google Analytics (2 Week Course)


This is a 2 week fully hands on course in my series of Coffee & Cake Computer Training Courses. I believe this way of learning benefits the learner as they can go away and practice, returning a week later with any questions thus cementing their knowledge.

This course provides an understanding of how to use Google Analytics as an effective website development tool in analysing customer behaviour when they visit your website. On completion of this course you will be able to track how prospective customers use your website, identify improvements to be made and be able to extract the key information needed to improve the customer’s experience. All of this will make interaction with your business website an improved experience.

Session dates as follows:

Tuesday 5th January 2021 (Week 1) 9.30am – 11.30am
Tuesday 12th January 2021 (Week 2) 9.30am – 11.30am

This hands-on, practical course will take you through everything you need to know to manage your Google Analytics account. The course is packed full of useful tips and tricks and is guaranteed to educate and stimulate.

Learn about and how to:

  • Set up of Google Analytics
  • Statistics – The information that leads to customer actions
  • Data – how to interpret it and what it really means
  • How to recognise and analyse website traffic from specific marketing campaigns e.g. social media and email marketing
  • How to use data to gain insight into website visitor behaviour
  • Reporting Functions so the Google Analytics can begin to work for you

6 in stock


Coffee & Cake Computer Training Courses are BYOD (Bring your own device) I recommend a laptop but an iPad or tablet is suitable. You will be fully supported for ‘getting onto the ‘net’ with the high quality wireless Internet provided.

Course includes 5 page PDF of documentation for you to take away featuring pointers, know hows, actions and FAQ.

You will be entitled to 8 weeks worth of ongoing support from myself via email / Skype / telephone or catch up meeting following your course to ensure that you are 100% happy with what you have learned.

*Your course place includes your first coffee (or tea!) and a slice of cake (each week).