Introduction to Google AdWords (PPC) (3 Week Course)


This is a 3 week fully hands on course in my series of Coffee & Cake Computer Training Courses. I believe this way of learning benefits the learner as they can go away and practice, returning a week later with any questions thus cementing their knowledge.

Google AdWords or Pay per Click (PPC) as it is otherwise known as can get your information seen at the top of Google search results – If done in the right way and granted you pay to be there… With instant results (overnight in some cases) it’s a force to be reckoned with and search (both organic and paid) is where online marketing is heading…

I will help you maximise your budget to create effective PPC campaigns.

Session dates as follows:
Wednesday 4th November 2020 (Week 1) 9:30am till 11:30pm
Wednesday 11th November 2020 (Week 2) 9:30am till 11:30pm
Wednesday 18th November 2020 (Week 3) 9:30am till 11:30pm

Learn about:

  • An overview of how Google displays search results and where you should be looking for PPC adverts
  • How PPC actually works
  • How to set up a campaign and what elements then make up a campaign
  • Looking at key search terms and targeting your advert to get you in front of your potential clients and customers

5 in stock


Coffee & Cake Computer Training Courses are BYOD (Bring your own device) I recommend a laptop but an iPad or tablet is suitable. You will be fully supported for ‘getting onto the ‘net’ with the high quality wireless Internet provided.

Course includes 5 page PDF of documentation for you to take away featuring pointers, know hows, actions and FAQ.

You will be entitled to 8 weeks worth of ongoing support from myself via email / Skype / telephone or catch up meeting following your course to ensure that you are 100% happy with what you have learned.

*Your course place includes your first coffee (or tea!) and a slice of cake (each week).