Email Marketing MailChimp (3 Week Course)


This is a 3 week fully hands on course in my series of Coffee & Cake Computer Training Courses. I believe this way of learning benefits the learner as they can go away and practice, returning a week later with any questions thus cementing their knowledge.

Ever wondered how those brightly coloured email newsletters that you receive from BIG companies are created? Here’s your chance to create something similar for your company – and see how many people have opened it too!

Hosted at The LCB Depot in Leicester City Centre, we are sure to be in good technical hands.

Session dates as follows:
Tuesday 13th April 2021 (Week 1) 9:30am till 11:30pm
Tuesday 20th April 2021 (Week 2) 9:30am till 11:30pm
Tuesday 27th April 2021 (Week 3) 9:30am till 11:30pm

Learn about:

  • Intro to Email Marketing using MailChimp
  • Building mailing lists
  • Creating sign up forms
  • Designing a newsletter template
  • Sending campaigns
  • Legalities of this aspect of marketing
  • Providing ‘a call to action’ within your newsletter
  • Integration with social media
  • Driving traffic to your website through the use of Email Marketing
  • Analysing reports

By the end of the 3-week course you will have:

  • A mailing list
  • A sign up form (for your website / social media)
  • A newsletter template
  • Sent (or improved on) your first email marketing campaign
  • Explored the legalities of email marketing
  • Provided ‘a call to action’ within your newsletter and hopefully used this to drive traffic to your website
  • Integrated your campaign with social media
  • Analysed reports from your first (or improved upon) campaign

5 in stock


Coffee & Cake Computer Training Courses are BYOD (Bring your own device) I recommend a laptop but an iPad or tablet is suitable. You will be fully supported for ‘getting onto the ‘net’ with the high quality wireless Internet provided.

Course includes 5 page PDF of documentation for you to take away featuring pointers, know hows, actions and FAQ.

You will be entitled to 8 weeks worth of ongoing support from myself via email / Skype / telephone or catch up meeting following your course to ensure that you are 100% happy with what you have learned.

*Your course place includes your first coffee (or tea!) and a slice of cake (each week).