As part of my video blogging series that covers tech tips for getting stuff done I’m venturing into the world of #vlogging if you want to pop a hashtag on it! I’m always telling my client to #vlog, so here’s my shot, because after all I should be leading by example.

This time I explore and ask you if your email marketing campaigns have a clear ‘call to action’ – I use MailChimp for email marketing but there are other platforms available.

Enjoy!

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

Today, we’re inundated with email marketing, and yes, some of it still feels spammy, but there’s no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.

There are 3 key features to getting email marketing working for you in my experience:

Legal – GDPR, such as sending unsolicited mail etc. is forbidden which makes business owners unsure of using it
Time – most small business owners simply don’t have the time to write these
Content – finding things to write about for your newsletter

Here are my top tips for these issues:

Legal – Make sure you have a clean list and you only send emails to those who sign up to your list. Make this easy – have a sign up form on your website, Facebook page etc. Building a list is a gradual process, so be patient.

Plan ahead – try and come up with a plan and stick to it – a bit like exercise! If you decide to send out one email per month to your list, write down the topics for the next 6 or 12 months. You can make it seasonal if you want, so tie it with the special occasion with that month (such as Valentine’s day, Christmas, Easter etc.).

Provide good quality content – give something useful to your readers. It doesn’t have to be long! You can also include special offers, sales etc. but don’t send these too often – it will put people off.

Finding time – it’s a difficult one for me too! Having a plan helps. You can also write your emails in bulk and schedule them to be sent at a particular time in the future. Set aside a day or two and you can create a few months worth of emails to be sent out automatically.

Be clear what you want to achieve with your emails – is it simply keep in touch, is it sales, customer care etc.

Have a go!

Download from here my Guide to Deleting a Person from MailChimp

If you like what you have read, or are abit confused, or now need some tea and cake – Then get in touch! Use the Contact Me form on this website and I’ll get right back to you!