There are 3 key features to getting email marketing working for you in my experience:
- Legal – such as sending unsolicited mail etc. is forbidden which makes business owners unsure of using it
- Time – most small business owners simply don’t have the time to write these
- Content – finding things to write about
Here are my top tips for these issues:
Legal – Make sure you have a clean list and you only send emails to those who sign up to your list. Make this easy – have a sign up form on your website, Facebook page etc. Building a list is a gradual process, so be patient.
Plan ahead – try and come up with a plan and stick to it – a bit like exercise! If you decide to send out one email per month to your list, write down the topics for the next 6 or 12 months. You can make it seasonal if you want, so tie it with the special occasion with that month (such as Valentine’s day, Christmas, Easter etc.).
Provide good quality content – give something useful to your readers. It doesn’t have to be long! You can also include special offers, sales etc. but don’t send these too often – it will put people off.
Finding time – it’s a difficult one for me too! Having a plan helps. You can also write your emails in bulk and schedule them to be sent at a particular time in the future. Set aside a day or two and you can create a few months worth of emails to be sent out automatically.
Be clear what you want to achieve with your emails – is it simply keep in touch, is it sales, customer care etc.
Have a go!